April 2016 is the moment chosen for the firm to launch its new campaign through which it will unveil its wide and varied range of proposals ranging from home appliances to international travel through technology, restaurants, hairdressers and entertainment in general.
The general manager and founding partner Leonardo Silveira explained: "A year and a half ago we made a change in the business model, adding to the daily offers - with which we were doing very well - a layer of products, services and permanent trips in our online store. That is to say, we redefined our vision since we basically intend to be the Uruguayan Amazon, and we see ourselves as such in a few years".
"We know we have a long way to go, but the progress made in the last year and a half has given us very good results. It is a great challenge because the complexity of the business is increasing, but whoever enters woOw! has more than 15 thousand products and services permanently. We aspire that our customers find everything they need in woOw! and also at a very good price", he added.
The company now has more than 15,000 options in technology, home appliances, furniture, decoration, fitness, hotels, international travel, fashion, restaurants and much more. In addition, woOw! is the only service provider in the country.
"We believe in our customers and that's why we want to give you everything you need and are looking for. Our strategy is justly based on the customer and not on the industry. We always think about what we can offer our customers, what is within our reach. It's a slightly different perspective," the manager explained.
woOw! has been in the market for 5 years and has 160 employees, and a "good rate of uninterrupted growth".
"We are a 100 percent Uruguayan company, and I am personally one of its founders," he added.
At the beginning the company obtained "a small round of investment", but the dynamics of woOw! generated the capital to be able to grow.
In the words of the general manager "as a team of collaborators we are very proud to lead a company that is not only growing but is growing at its own momentum.
Our case is very particular if we take into account the important growth rate that we have had for what is the national market, and also without excessive investments. We are a team of young people with very good attitudes and skills and that is the reason for our success.
We have managed to consolidate and learn along the way and we are convinced that in the future we have everything to continue growing. In our vision, this has just begun, and to really be the Uruguayan Amazon we still have a long way to go. We are happy and sure that what we have done so far has given us very good results", he explained.
Five years is a short time for a company, and "even more so because in the first three or four we focused on making offers. But we made a break at the beginning of last year and since then we began to pursue the goal of being the Uruguayan Amazon: we went from making only offers to being an online shopping for products, services and travel. That was the change with which we achieved the highest growth rates and we are absolutely delighted. In fact, the strategy was born from the customers themselves as they expressed the need to have products to buy all the time and not wait for our periodic offers," said Silveira.
Successful experience
"In terms of travel we achieved a proposal that was very well accepted by our customers, with excellent price and very good product. The results are there for all to see. A very important part of the travel market, to Brazil and the region in general, went through woOw! in the last summer season. In Kibón we set up a very solid operation, which we used as a bus hub, and we did very well.
Surely "customers want to enjoy the Olympic Games so we will have to put together a package to meet that demand".
Although the numbers are always confidential as in any company, "we have grown in volume, and much higher than the previous year; our growth plan for the next three years is very ambitious," he added.
woOw! is mainly supplied by local importers with whom strong alliances have been established, thus achieving benefits that ultimately redound to the customers of the store.
The April campaign "aims at the rediscovery of woOw! with emphasis on the fact that we are an online shopping site with offers and services 24 hours a day, all year round. We want the interested person to enter woOw and look for what they need to buy, which is very different from waiting for the periodic offers we send them. It is a completely different system. The only thing these two modalities have in common is the very good prices that we do maintain," the manager said.
woOw! products arrive all over the country, by means of home delivery or at pick-up points such as those located in Marco Bruto, Tres Cruces, Downtown or Carrasco, and all over the interior of the country.
Finally Silveira said: "Our focus is always the customer, we were born, we are successful and we lead the industry always with the focus on our customers, and this is a non-negotiable pillar for the company. The products we sell always have warranty, if it is defective or we fail, the customer will always have an answer from woOw!
Source: La República Newspaper
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