Communications

This area plays a strategic role, not only in terms of dissemination, but also for the positioning of the sector, both locally and internationally.

Institutional Communication has different target audiences: partners, productive sector, government, academia, public opinion, young people, press, diplomatic missions, institutions of the ICT ecosystem, among others. The Communications area designs the strategies for linking with all stakeholders in society.

At the same time, together with the Global Markets Commission, it develops the international positioning strategy that promotes the consolidation of Uruguay as a technology producing country, associated with the potential for development in markets such as the United States, the main destination for exports in the sector.