Thanks to Whastapp and its partnership with Hey Now through a business service provider, WhatsApp Business API can now be used throughout Latin America.
In an era where the immediacy of communications increasingly affects the user experience, it is essential to have channels that respond to customer needs 24 hours a day. Chatbots are automated assistants that respond to certain needs of consumers who are contacted through the channels defined by companies.
Since the possibility of using and automating messaging platforms for business emerged, opportunities for conversion and customer loyalty have been boosted. And now with the Official Whatsapp API, the various scenarios of uses for successful communication with customers have multiplied.
Staying out is not an option
The WhatsApp Business API solution is ideal for companies that want to stand out in their customer service strategy or want to incorporate it for a specific contact with the customer in the purchase process. The Official API gave the definitive boost to the messaging platform and those companies that still do not have automated customer service channels, focused on a vast improvement in customer service, will be left far behind their competitors.
The WhatsApp Business API solution is now available for all Latin America thanks to the partnership between Hey Now and Whatsapp. The Uruguayan company will have the solution available through the Business Solution Provider, Wavy, official distributor of the official Whastapp API and Facebook Partner.
The connection enables channel integration with Hey Now and automated processes that can generate a myriad of management improvements - from a balance inquiry to a flight booking. At the same time, it provides low blocking risks, increased incident response and access to more functionality.
Whatsapp as the star platform in the chatbot family
Whastapp is one of the most popular applications that currently reaches 1.2 billion monthly active users. With a very high daily usage, it is a universe of possibilities to connect directly with target audiences.
The use of the platform for business has as a strategy to carry out a conversational marketing where the objective is to satisfy in real time the demands of each client, in a fast, simple, effective and safe way.
The empowered customer demands 24/7 attention
The rapid interaction through channels such as WhatsApp and Messenger are what today's consumers are used to and, therefore, they demand that companies have the same speed of response. For this reason, organizations have the great challenge of designing strategies that allow them to cross the corporate scheme and thus achieve position as another user to the target audience.
The automation of this type of instant messaging platforms aims to optimize each contact with the customer. Chatbots are automatic assistants that respond to certain needs of customers who contact them through the channels defined by companies. The immediate delivery of accurate information, the resolution of cases, the improvement in response times and access from multiple devices generate high-value conversations, which translates into a significant improvement of the experience. Hey Now, a Uruguayan company that offers a regional service of WhatsApp, Messenger and Webchat chatbots, reports more than 4.5 million messages sent monthly to more than 50 clients in Latin America. The most striking thing is the high percentage (95%) of satisfaction level that emerges from the companies that included chatbots in their operations. This further affirms that the automation of messaging platforms is here to stay.
The new culture of experience demands more and more effort and therefore, it is unquestionable that those companies that do not incorporate automation processes will not be able to continue to conquer today's consumer. For this reason, Whatsapp Business API is the trend that plays a fundamental role in the new business world.
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