On this occasion, Natalia Borrazás (Head of Customer Care at MailUp LATAM), gave a workshop entitled "How to personalise the user experience throughout the omnichannel Customer Journey", which was attended by representatives of more than 20 brands that use Fenicio.
What are the objectives of building a customer journey and how to do it were two of the main topics addressed. Borrazás explained that in order to create a customer journey, it is necessary to have a data source, technology, defined goals, planning, an execution plan and subsequent measurement.
On the other hand, he mentioned the most important workflows for each stage of the customer journey: orientation stage, comparison stage, decision stage and evaluation stage.
He also summarised some of the most important trends in email marketing, highlighting indirect self-profiling; the use of barcodes as communication channels; category menus and optimisation for any type of device.
Fenicio Training is an exclusive and free training cycle for Fenicio customers, which aims to provide tools and practical knowledge about digital marketing and e-commerce, to improve the management of online shops.
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