In addition to the conversion marketing team of the platform - Antonio Todino, Aghop Bogosián and Giuliana Pastorino-, Andrés Garateguy -design manager of Fenicio- and Valeria López -development product manager of Legacy- participated as guest speakers.
Some of the topics discussed were:
- approaching large-scale commercial actions such as Cyber Monday, during the run-up to, during and after the event.
- how to "dress up" your site by using banners with counters, to highlight product categories and discounts, and special designs for the occasion
- configuration of product catalogues for advertising on social networks
- creating Facebook advertising campaigns to drive traffic to your online store
- special communications to customers: possible delays in delivery dates, different service hours, etc.
- use of landing pages
On the other hand, Valeria López, who works as a referent of the eCommerce team of Legacy -Fenicio's client-, shared her experience in Ciberlunes.
He highlighted as fundamental items for a successful participation the investment in advertising before, during and after the event (to recover abandoned carts); organize the stock available for sale and its location in warehouses, as well as making calls to those customers who completed their purchase on the web, to try to make them do it. This action, he said, is very well received by buyers and usually help to make the sale.
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