In a 100% virtual presentation, the Chamber of the Digital Economy of Uruguay (CEDU) unveiled the data of the Cyber Monday Business Monitor of October 2020, a statistical study conducted by the consulting firm FACTUM, which highlighted the increase in purchase orders that companies had, as well as the increase in visits to their websites.
The webinar was attended by the president of CEDU, Guillermo Varela, who highlighted and thanked the companies that participated in the survey considering the importance of the information to be able to dimension the main e-Commerce event in the country.
With a considerable sample size for the universe of companies that participated in the last CIBERLUNES, Bottinelli pointed out that the objective of the study was focused on characterizing the companies, sizing the traffic during the event and knowing the sales, amounts, product segments, as well as the value of the average sales ticket, among other data.
Twenty-nine percent of companies felt that their sales were higher than the November 2019 CYBERMONES, 18% said they were about the same and 16% said they were lower, while 37% did not answer, mainly because they did not participate in the previous edition or did not have data.
This information does not include companies in the tourism sector, given the recessionary context due to the coronavirus pandemic (COVID-19). The FACTUM study indicates that, when projecting the sales of the 106 companies participating in the October 2020 CIBERLUNES, total sales amounted to approximately $230,000,000, with an average per company of $2,092,367.
In turn, 18% of entrepreneurs identified an increase in traffic during the discount days, 21% noted that it was the same as the 2019 edition, another 21% that it decreased, while 39% did not respond.19% of traffic to online stores originated through the CIBERLUNES website, 18% came directly to the companies' websites, another 18% was organic and 15% occurred through social networks.
Meanwhile, 30% of users reached the sites through paid advertising. On the other hand, 84% of the sales registered by the companies during the e-Commerce event were through their own websites, while the remaining 16% were through marketplaces.
On average, participating stores recorded 1,032 purchase orders, representing a 39% increase compared to November 2019, and the average ticket value stood at $4,920 across all participating companies in the October 2020 CYBERMONTHS.
Discounts between 11% and 50% were the most promoted by companies and users were more encouraged to use online cards to pay for their purchases. The most used means of payment were online credit cards, in 77% of the companies it was mentioned as one of the main means of payment.
Other means of payment used were 42% online debit cards, 37% recorded collection networks as one of the main means of payment, 25% bank transfer and 43% recorded cash on delivery (23% by credit card, 11% by debit and 9% cash).
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