A report by the consultancy Factum on the outcome of the 14th edition of CIBERLUNES, the commercial action organised by the Chamber of the Digital Economy of Uruguay (CEDU), indicates that 81% of respondents rated their shopping experience as "rewarding".
More than a quarter of the population made purchases in the June 2021 edition (28%), maintaining the level of May last year, when there was a significant increase compared to 2019.
On this occasion, there was a significant volume of purchases for the home, represented by furniture and household appliances and mobile phones, although the most substantial increases compared to May 2020 were in the areas of Clothing, footwear and accessories, with an increase of 5%, Perfumery and cosmetics, with 3%, and Food and beverages with 2%.
The categories Perfumery and cosmetics together with Food and beverages saw substantial increases in the average price of their products. In the first category the average price paid rose from $ 686 in May 2020 to $ 2,447 in June 2021, while in the second category the increase was from $ 1,829 to $ 4,353 respectively.
Whereas last year people who searched and paid online accounted for 74%, this time it was 54%. This is because there were noticeable increases in people who searched online and paid in-store (from 12% to 15%), people who searched in-store and paid online (from 4% to 11%) and those who searched and paid in-store (from 9% to 16%).
On the other hand, most of the purchases were for members of the household itself, 66% of the purchases being for themselves and 50% for other family members.
In relation to the evaluation of the price, 76% of people answered that it was "very or fairly advantageous".
The main challenge for CIBERLUNES, says the consulting firm in its report, "will be to retain those who had their first digital shopping experience in a particular context, as well as to extend awareness and purchase participation in areas and industries heavily based on the use of traditional channels".
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