The company Quiena launched a platform that allows small investors to access the same methods used by the financial industry to design investment portfolios accessed by the richest 1% of the planet. The investment platform offers its clients the ability to monitor their investments 24 hours a day, and withdraw their money whenever they choose.
Identifying itself as "the evolution of the financial advisor in Latin America" Quiena brings to the region the concept of automated advice for the everyday investor, creating customized portfolios for each client according to their individual objectives. Just as a financial advisor would do, but for a fraction of the cost and being able to invest as low as US$2,500. This concept has been revolutionizing the industry in the US and Europe for the past few years.
Quiena offers its clients the free creation of an investment plan from its website www.quiena.com and the administration of the funds from a brokerage house in the USA that has insured the accounts of each client for up to USD500,000. "We decided to start by offering users accounts in the USA, the most solid, cheapest and liquid financial market in the world, and during the rest of the year we will start to add local investment alternatives" Nicolás Galarza, CEO of Quiena, reminds us.
In Quiena we find more than 40 years of experience in the financial sector and another 40 years in software development, with former bank managers and capital managers as advisors, entrepreneurs, and marketing experts being part of the team. "The team members have been both on the side of being individual investors, and on the side of being capital managers. We know that there are few opportunities for the small investor, and we decided to build the solution ourselves," says Nicolas Galarza CEO of Quiena.
The company has received support from recognized state agencies and investment funds such as NXTP labs in Argentina, the ANII of Uruguay and Incubadora Sinergia also from Uruguay, in addition to having closed agreements with companies that will market the platform in Ecuador, and soon in Chile, Colombia, and Mexico. In this way Quiena aims to become a regional solution, making efforts to maintain a presence in several countries since its inception.
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