In a new instance of Fenicio's training cycle, exclusive for clients, Cisneros Interactive's team gave a workshop focused on how online ads can influence the performance of physical stores.
The activity took place via Zoom last Wednesday, September 9th, and it was the third workshop of an exclusive training program that Fenicio developed together with Cisneros Interactive -Facebook's authorized Sales Partner in Uruguay-.
In this opportunity, the objective was to understand how advertising campaigns on Facebook and Instagram can impact sales in physical stores, and how to configure ads for this purpose, as well as how user behavior has been changing in relation to mass media and digital media.
Fenicio Training is a cycle of recurring trainings and workshops exclusively for clients of the platform. Its mission is to provide knowledge in areas related to eCommerce and digital marketing, to grow the online stores of the brands that rely on its team.
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