"The omnichannel at the service of sales - omnichannel marketing campaigns, segmented, personalized and effective" is the title of the talk that Ana Inés Echavarren, VP Financial Services of Infocorp Group, will give at CLAB.
The theme of the talk arises from the need to take omnichannel banking (the presence of a bank in various channels including online and mobile banking) a step further, and to use the data generated by these channels and the approach they allow to the customer, in order to optimize the bank's sales. The talk will present a specific case study and will be complemented by a TechTalk (a talk of only 7 minutes) where these concepts will be integrated to the omnichannel platform offered by Infocorp, IC-Banking, already enjoyed by clients such as Towerbank, Banco Santander Puerto Rico, Banco de Bogotá and Banco Mercantil Santa Cruz.
This year, Infocorp Group (headquartered in Montevideo with offices in the region) will be a Gold Sponsor of CLAB, where experts from Latin America, the United States and Europe will participate. The agenda of activities includes a constant presence of Infocorp's multi-regional team at booth #172 as well as the two aforementioned talks and the raffle of an Apple Watch.
Ana Inés Echavarren has already participated in several editions of CLAB, highlighting her talk in the most recent edition (Panama 2014), where she presented on trends in electronic banking. "This year the talk will focus on the impact on bank sales that technological innovation allows, specifically through electronic channels. We appeal to both a technical and commercial audience, and we will explain concrete examples of how to design campaigns through electronic channels that revolutionize the way banks do marketing".
For more information about Infocorp Group, please contact marketing@infocorpgroup.com .
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