Fenicio continues with its cycle of trainings for clients, and this time, the team of Cisneros Interactive -Authorized Sales Partner of Facebook in Uruguay-, dictated the second of four exclusive workshops that will take place.
This time the main topic was how ad creative influences the success of Facebook and Instagram ad campaigns.
Some interesting facts that were mentioned were:
- The increase in sales from a brand's digital advertising can be attributed to the quality of the content in 56% of cases.
- It is recommended to use Instagram stories to increase awareness and recall of the ad (the latter can increase by 22%).
- 84% of buyers who had a bad experience are unlikely to buy again.
Fenicio Training is a cycle of workshops and trainings focused on online marketing and eCommerce, exclusively for companies that use the Fenicio platform.
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