Uruguayan start-up Lynkos has received seed capital of US$2.5 million, the New York Business Journal and The Pe Hub Network reported in a statement from the firm. The group of investors includes Uruguay's Infocorp's IC Ventures, Logitech Investments and a group of angel investors.
Lynkos is a business-to-business social network that integrates software for suppliers and customers around the world to strengthen their marketing campaigns and share sales opportunities. More than 2 million companies are part of the network, which is based in Uruguay and has an office in New York.
Founder Federico Cella said that with this investment he hopes to expand his team in both the United States and Latin America, according to the New York Business Journal article.
«Queremos integrar Lynkos a la mayor cantidad de negocios posible», sostuvo Cella. Para un futuro cercano, la startup espera convertirse en «unicornio», como se denomina a las compañías tecnológicas que alcanzan un valor de US$ 1.000 millones en alguna de las etapas de su proceso de financiamiento.
El fundador de Lynkos remarcó que su emprendimiento se basa en que su propósito es «racionalizar una de las partes más temidas y estresantes de administrar una empresa: ganar nuevos negocios».
Cella added that his partners have extensive experience in helping companies with their macro objectives, referring to the recent integration of an Advisory Board that includes Infocorp president Gabriel Colla and Microsoft's chief technology officer for Latin America, Eduardo Mangarelli.
Lynkos works to facilitate the growth of other businesses through every step of the sales process: from networking to submitting proposals, sending payments and maintaining relationships and connections. The platform is capable, for example, of automatically scanning millions of businesses to provide supplier quotes.
«Están a la altura de algo grande.Están creando maneras para las pequeñas empresas de conectarse entre sí a través de las relaciones vendedor-cliente. Impulsados por su pasión que están empezando a ganar tracción y develar un modelo de negocio con un potencial sin límites», dijo Richard Rogers, inversor y director de Dominion Funds.
Lynkos is used in more than 200 countries and more than 900 types of industries.
Source: The Observer
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