20% of the population of Uruguay made purchases during the last edition of the traditional e-Commerce event CIBERLUNES, organized by the Chamber of the Digital Economy of Uruguay (CEDU). In addition, 22% of the participants chose to postpone a purchase to make it during the massive online benefits campaign and 11% chose to advance it.
These data, which are derived from the online survey conducted by the Monitor of Commercial Days of the consultancy Factum, also showed that, as is already a trend in this type of event, the categories clothing, footwear and accessories were the ones that yielded the highest number of transactions, representing together 10% of the total.
CIBERLUNES was also perceived as a good opportunity to purchase large products, such as household appliances, furniture and home decor items, reaching 4% of total purchases in each category.
Other categories that showed a significant number of sales were cell phones, tablets and accessories; perfumery, cosmetics and personal care; and tools. Each of them achieved 3% of the total number of transactions recorded during the discount day.
The analysis provided by the consultant also highlights that 53% of buyers made the search and paid for the product online, while 19% moved to a store to purchase and pay for their purchase in person.
Also, 17% selected what they wanted to buy online, but went to a store to make the payment. In contrast, only 10% looked for the product in a physical store and paid for it digitally.
In relation to the destination of the purchases, more than 6 out of 10 were made exclusively for the buyer himself. Meanwhile, purchases for other members of the household were 55%.
The report also highlights that 86% of those who purchased products or services during CIBERLUNES considered that it was a rewarding experience and the greatest justification for this response is that 82% indicated that shopping during the discount day was "very advantageous".
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