Kindara is a successful mobile app in the medical industry. With one million users, this tool available on iOS and Android acts as a kind of female fertility monitor.
Based on a woman's daily body data - such as basal temperature, cervical fluid and sexual intercourse - Kindara allows for monitoring and tracking the chances of pregnancy. According to the platform, the tool has already helped more than 10,000 women get pregnant, while other users use the app as a contraceptive method. This has positioned it as one of the most popular apps in the health category on Apple's App Store.
Behind this development is the local company Código del Sur, specialized in IT products aimed at companies and startups abroad. "Our clients are entrepreneurs, people who have an idea, get funding and with that they hire us to develop the application they need," said Nicolás Amarelle, CEO and founder of Código del Sur.
Although the symptothermal method on which Kindara is based was already known, "the novelty is to take it to an application, which makes it more public and easy to use; you don't have to be an expert, you just enter the data and let the app assist you," Amarelle explained.
Over time, Kindara has added new features, such as the Wink thermometer, which measures basal temperature with a sensor that is placed under the tongue and sends the record to the Kindara app automatically.
The development of the application involved a work of more than three years that covered all phases of construction and testing of the system.
For Amarelle, innovations like Kindara show that "there are industries that are the most promising for mobile and they are medicine and games".
Although it is not exactly a game, Código del Sur participated in a project related to the sense of playfulness. The company developed the application for Toymail, a cute "connected" stuffed toy. Through Wi-Fi, the toy communicates the messages that parents send to their children remotely, using an app on their smartphones. As an added attraction, the toy replicates the original message in its own voice.
The venture, run by Brooklyn-based startup Toymail, received a boost last year when it received an injection of capital from e-commerce giant Amazon, which seeks to fund projects that can improve the performance of its voice-guided assistant, Alexa.
The plush toy is an example of the rise of the Internet of Things (the technology that allows electronic devices to "talk" to each other), a trend that is gaining ground in the software world alongside developments linked to virtual reality, augmented reality and the use of drones.
"We see as it is declining a bit all the boom of apps, that of having an idea, make a software and get all the juice to the fact that each person has a cell phone," said Amarelle. For that reason, the differential in the industry is increasingly in the added value of the solutions, concluded the businessman.
Source: El País
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