Montevideo, November 30, 2015 - More and more customers are looking to pay only for the resources used, which implies an important redefinition of the software industry. One of the business models adopted to meet this challenge is the one that conceives software as a service and not as a product. Known by its acronym (SaaS), this model involves a monthly subscription. According to the International Data Corporation (IDC), in 2016, 25% of the revenues from this area will be concentrated only in this format which, according to Goldman Sachs, will move US$ 106 billion in the world, 21% more than in 2015. What are the advantages for companies to choose it more and more?
The increased interest in subscription-based software, say experts, is largely due to the exponential growth of Cloud Computing, which this year will record movements for US$118 billion, which implies an increase of 20% compared to 2014. And everything seems to indicate that it will continue to rise: IDC estimates very optimistic projections that reach US$200 billion for 2018. This evolution is leading organizations to think of the cloud as a key step for the IT area to make the most of the information, enabling projects in Big Data, mobility and social.
On the other hand, working in the cloud guarantees more quality and security. While most customers do not apply security corrections or audit their practices, companies specializing in Cloud Computing are constantly certifying equipment, practices and solutions. This is the same as saying that those who are looking for peace of mind and updating, should increasingly consider the cloud as a workspace.
But it is in the combination of SaaS and Cloud Computing where the greatest advantages are found, highlighting the cost reduction, resource optimization and agility in the implementation, which results in the customer achieving a greater perception of return on investment in their management tool. In addition, the implementation, maintenance and updating of the systems are the responsibility of the provider, and this means that the IT areas of the companies are no longer responsible for supporting all types of applications.
"We are migrating more and more from the world of products to the world of services. In this sense, Cloud and SaaS walk together, complement each other and are changing the culture of the IT market, shortening the time between hiring the service and its implementation, and generating significant savings for companies," says Carlos Oettel, Sales Director for South Latin America at TOTVS.
About TOTVS
Top provider of business solutions for companies of all sizes, absolute leader in the SMB market, acting, in addition to the back office, also intensively in the "core" / "front office" of these companies with integrated solutions including management software, collaboration and productivity platforms and consulting, being one of the largest providers of ERP Suíte in the world, leader in Latin America, with more than 50% of market share in Brazil. Considered the 22nd most valuable brand in Brazil according to the BrandAnalytics ranking. TOTVS is present in 39 countries, including subsidiaries, franchises and development centers. In Brazil, it has 5 subsidiaries, 52 franchises and 9 development centers. Abroad, it has 3 more subsidiaries, 15 franchises and 2 development centers (United States and Mexico). For more information, visit www.totvs.com.
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