Companies from across Latin America and the US gathered May 24-25 at the Google Quad in San Francisco for the Nexus 2017 conference. This is an annual event organized by Nearshore Americas, where the Illuminate Awards are also held. In this edition, which was attended mainly by executives from American and Latin American companies and export agencies, the Uruguayan software development company UruIT won the most important award of the night.
The award seeks to recognize companies and startups that are boosting software outsourcing in the region. For Marcelo Lopez, CEO of UruIT, receiving this award is a great milestone after 10 years of work. "We have dedicated the last few years to positioning the advantages Latin America offers to North American companies that are looking for software development partners. In Latin America there is innovation, talent and many other advantages that companies in the U.S. need to know about".
The Illuminate Awards opened the Nexus conference, which over the next two days provided the approximately 200 participants with different learning and networking opportunities in the iconic Silicon Valley. This was the seventh edition of the event, which brought to the table interesting discussions, trends and opportunities in the software outsourcing industry, with a special focus on the disruption of Latin American startups.
Here's what Marcelo Lopez, UruIT's CEO, had to say in an exclusive interview with Cuti:
What does it mean for an Uruguayan company to be recognized with the most important award of the Nexus 2017 conference?
This award was a recognition for UruIT's 10 years of dedication to exporting development services, but it was also an important validation that we are creating value in technology from our country.
Today we are able to participate in digital transformation projects, UX, and in the agile development of software products that are redefining how we work and connect. In other words: we have the talent and capacity to generate greater added value in different industries and services. Although we cannot compete in volume, we are able to combine cutting-edge technologies in web, machine learning or mobile, with a creative, proactive and user-oriented attitude, something highly valued by our clients.
That's why at the award ceremony I invited the conference participants to learn more about these possibilities offered by Latin America, and in particular Uruguay. Despite being a very small country, we have an incredible technical talent, and there are several companies that we re-invent ourselves year after year to stay in an increasingly competitive market.
This type of recognition invites all of us in the industry to continue to join forces to make what we do known. Projections show that Latin America continues to grow as an outsourcing destination but still far below other regions, and we need to continue to support initiatives to attract and educate technical talent.
What kind of solutions does UruIT offer?
We offer design & development services of web and mobile applications for USA companies through agile methodologies and user-centered design. Today we are working on very diverse projects, such as social networks, systems to improve customer experience, sports simulators, data analysis tools, among others.
We create digital solutions for established companies and startups, culminating in the development of products that solve problems for users around the world.
With the help of ANII, we have invested in generating our own products. One of them is currently used by well-known companies such as Boston Celtics, Miami Dolphins, Cleveland Cavaliers or Madison Square Garden to boost their stadium sales results.
We participate through a model of spinoff companies such as Dynamix and Grupo MAS (Microsoft solutions for the region), and Conexio (ECM projects for USA), and it shows that sometimes it is better to join forces with other Uruguayan companies as well.
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