The explosion in the use of mobile devices for online shopping, the increase in users from the interior of the country and those over 65 years of age, and the notable growth in visits characterised the seventh edition of CIBERLUNES, the largest e-Commerce event in Uruguay.
For three consecutive days, Uruguayans responded to the call of the Chamber of the Digital Economy of Uruguay (CEDU), with a total of 2,000,000 visits, an amount equivalent to 60% of the country's population.
On the first day there were 30% more visits to the site than last June and throughout the event, visits to the 50 participating brands tripled, setting a new record that demonstrates the growing interest of Uruguayans in e-commerce.
"We had high expectations for this event and we met them. More and more users are choosing to buy online and that is why CIBERLUNES provides a unique opportunity for companies to increase visitors to their websites, multiplying their sales and bringing their products closer to consumers. We are proud to contribute to the development of e-commerce in Uruguay," said CEDU President Marcelo Montado.
Another new development was that four out of five people who accessed the site did so from their mobile phones, a growing trend that illustrates the need for brands to adapt their sites to make them accessible to those who prefer mobile technology.
While Montevideo maintained its leadership, with 65% of visits, the interior reached 35%, registering an increase of 16% in relation to last year's edition among those living outside the capital. There was also a significant growth among the over-65s, who were 38% more and reached 10% of the total, surpassing the young people between 18 and 24 years old, who were 7%.
The age group that responded most strongly to CYBERMONES was between 25 and 34 (28%), followed by those aged 35-44 (23%), which was followed by those aged 55-64 (17%) and those aged 45-54 (15%).
Overall, women outnumbered men by a wide margin, 72% to 28% respectively. Fashion was the main area of interest for the majority of surfers, who were mainly looking for clothing. The second most popular category was Travel & Tourism, followed by Technology, Home & DIY, and Household Appliances.
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