Digital profiles are nowadays a key piece in the transformation of any company. Organizations need specialists who know how to use technology and, above all, who know how to move a traditional business to a digital scenario.
Mastering this new environment is a plus for the employability of any professional. It is not just a matter of knowing how to manage social networks and handle a new computer program. Companies are looking for highly qualified profiles.
The current challenge for professionals is to know how to recycle themselves and thus be able to adapt to the changes that come with the implementation of new technologies.
Marketing
To be a specialist in the world of digital marketing is crucial to create campaigns in any medium and master the different phases of the project: from the development of the strategic plan to data analysis. In addition, according to the academic director of Inesdi (Spain), Ana Sánchez-Blanco, it is also necessary to manage SEO techniques -to optimize websites and their positioning-, and SEM -to increase web traffic-.
This area enjoys a very wide educational offer. For example, the Digital Marketing inbound marketing programs of Inesdi, the Master in digital marketing of ICEMD and the Master in marketing management, sales and digital strategy of IEBS stand out.
Content Management
Social media experts and content creators, along with marketing experts, are already a classic in the digitization of companies. To become a specialist in the management of new materials, you can take a master's degree in digital communication, social media and digital content management. From Inesdi, they also recommend training in new narrative formulas through programs such as Branded content and transmedia storytelling.
This area does not only concern communicators, but also affects a wide range of professions. For example, there are specific training courses for teachers such as the course Creation of digital content, mobile learning and gamification in the classroom, taught by UNIR. Engineers can also focus their careers in this field. In this sense, U-Tad offers the Degree in Engineering in Digital Content Development.
Design
La aparición de nuevos dispositivos ha dado lugar a un sinfín de ocupaciones. Una de las más novedosas es la del diseñador de experiencia de usuario, un perfil que ahora mismo escasea y que cada vez es más buscado por las empresas. «La evolución de los medios digitales ha puesto de relieve el elemento central del diseño de producto: el usuario», explica la pedagoga y directora de operaciones de EDIT también de España, Clara Santaolaya. Esta escuela y la agencia Redbility han lanzado el Máster user experience & user inter-face design para digital media.
En este caso entra en juego la creación de contenidos digitales. José Antonio Rodríguez, director del área de animación y diseño visual de U-tad, habla de una revolución en la industria de la animación: «Se trabaja para simuladores, formatos web y apps móviles. Los contenidos son cada vez más complejos. Se demandan animadores, artistas de efectos audiovisuales y diseñadores de personajes». Destaca el posgrado en Rigging y character FX como uno de los que ofrece una formación más especializada.
Data analysis
Big data is a sector on the rise and increasingly has more training plans. Most business schools and universities have created specific programs. Professionals can also use online courses, such as MOOCS, to get started in this field.
«Normalmente, los perfiles de este sector se pueden especializar en tres aspectos: la infraestructura en la que se almacenan los datos, la analítica de la información o en la visualización de esos contenidos», explica Juan Corro, director del área de ingeniería de U-tad. Son perfiles transversales que se demandan en una gran variedad de industrias, como sucede en el ámbito de las telecomunicaciones, las empresas de retail y las entidades financieras.
Ciberseguridad
Digitalization has brought threats and there is a need for professionals to protect companies from the new dangers.
Being an expert in the new digital strategies involves having a digital vision of business, mastering the latest marketing techniques, managing social networks, acting in new media and media, delve into digital law and, of course, be creative. These are some of the points that, according to Nacho de Pinedo, CEO of Isdi, should be taught to turn professionals into true experts in the new digital environment. Being a specialist in the digital transformation of companies has become one more occupation, a new responsibility that can give in any rank of the company.
Source: The Observer
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