Google has designed for the first time a program aimed only at Latin startups, according to Madrid's El País. It is Latam Exchange, a program whose headquarters will be in the Campus of San Pablo (Brazil), so that technology startups with growth potential, accelerate its expansion in the style of Silicon Valley.
The call for applications is open until July 18. To apply, you must enter the following link.
The selected startups will move to Google's new campus to have a personalized program with mentors from the industry. The firm has similar campuses in London, Tel Aviv, Seoul, Madrid and Warsaw.
Unlike the program being developed in San Francisco, which adds US$ 50 thousand of investment without taking part of the company, in this case no additional funding will be given.
André Barrence, director of the São Paulo Campus, explained that one of the big obstacles in Latin America is the absence of a common legal framework: "Even with different legislations, it is possible to identify users in emerging countries with similar characteristics, so these Latin American companies can become companies that solve not only local problems, but those of the entire region.
Google seeks to accelerate different sectors that impact Latin America. For this first edition, the fusion between finance and technology was chosen.
The director of the center stressed to El País de Madrid that the relationship with the startups will be maintained after the incubation: "The idea is to generate an important exchange between the companies in the sector, so that they get to know each other and help each other. And we will continue to monitor their situation after the program.
The selected fintechs will be announced in August and will spend a week at the San Pablo Campus in October.
Source: The Observer
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