Supporting the development of e-commerce through initiatives that provide new knowledge, the Chamber of the Digital Economy of Uruguay (CEDU) launches the second edition of its cycle of workshops, which this time will feature three instances of training on various topics of interest to the sector.
"One of the main goals of the Chamber is the professionalization of the industry. Within this line we consult our partners about their main concerns, input that we take to design the workshops," explained Natalia Macri, CEO of the cross-border e-Commerce Exportable Offer and vice president of the Training Committee of CEDU.
Under the slogan "Digital advertising media and how to measure their effectiveness", the first meeting will be held on Tuesday, June 26th with Diego Rodriguez, Head of Marketing of the online store for moms Botiga; Juan Manuel Montoro, Brand Languages Consultant of the digital agency Wasabi, and Pablo Simon, CCO of the digital marketing services company Bunker DB.
From 9:00 am, at the offices of Sinergia Palermo (Av. Gonzalo Ramirez 1676), experts will talk about the process of brand building in social networks, focusing mainly on the sale of products. In addition, they will share experiences and recommendations to take into account in digital media to measure their effectiveness at a qualitative and quantitative level.
"The chosen speakers are leaders in their field and combine their practical experience with a solid theoretical background. This combination, highly required at an academic level, guarantees the attendees that the learning acquired will give them valuable tools for the development of their business," said Macri.
In order to contemplate the different informative interests of the sector, CEDU with the support of Districad, Fenicio eCommerce and Software Testing Bureau will complete its annual cycle with another workshop that will address "The challenge in the sale of online services" and another on "e-Commerce B2B".
Those interested can register through the events section of CEDU's website. For CEDU members the cost of each workshop will be $ 500, while non-members can access for $ 2,000.
Connect