In recognition of his work and development of the brand in the region, Ariel Plabnik assumed on November 1 the new position for the position of HyperX Business Development CONOSUR. The leading firm of gaming products considers this position strategic in pursuit of sustained growth of high-performance products for PC gaming enthusiasts, and now fully inserted in peripherals for consoles.
Kingston Technology Company, Inc. the world's leading independent manufacturer of memory products, announces the appointment of Juan Ignacio do Porto as the new Country Manager for Argentina, Bolivia and Uruguay, as part of a process of growth of the company's professional team worldwide.
This incorporation is due to the accelerated growth in the region of the HyperX product line that drives the company to create the new position of Ariel Plabnik, in recognition of his professional work. From last November 1 works in conjunction with the team of Conosur to implement the strategy of HyperX in that region and will be 100% dedicated to the brand.
Plabnik has been with Kingston Technology since 2009 as Country Manager Argentina, Bolivia and Uruguay with responsibility for Kingston's marketing in the ConoSur region.
Kingston's objective with the incorporation of Juan Ignacio do Porto is to continue with the development of business strategies for the region, increase activities in different countries and implement new projects to accompany the steady growth of sales.
As part of his role in the company, the new executive will have the challenge of generating initiatives for Kingston in markets such as Argentina, Bolivia and Uruguay with a focus on channel initiatives and corporate segments.
Regarding his functions, Juan Ignacio do Porto will work on various programs to enhance Kingston in its relationship with the channel and the commercial area, as well as manage the development and distribution policy in the Argentine IT channel.
Graduated in Public and Institutional Relations by profession, the new Country Manager registers his work experience in ASUS Technology PTE LTD, in the same position in Jukebox S.A. (DBA InvidComputers). Additionally, he has extensive experience in International Public Relations Consulting.
Jean-Pierre Cecillon, Regional Sales Director of South America and Andean Region for Kingston and HyperX said that the new position of Ariel Plabnik aims to "meet the growth of the line of HyperX accessories, with exclusive focus on these products. In that line he stressed that "the challenge is to achieve leadership in each category, which we have already achieved with headphones and in certain countries, with keyboards in the price range that we participate. By expanding the number of products per line that we will market with HyperX, the company decided to expand the dedicated sales team".
"In addition to seeking a development of the HyperX distribution channel," said Cecillon, "the person who assumes this position also has to be part of the development of product promotion policies and thus maintain active participation in the gaming communities."
The decision of this position is global and in which Latin America accompanies, since several executives will be dedicated exclusively to HyperX in Brazil, Mexico and obviously in the headquarters in California.
For more information, visit https://www.kingston.com/latam/
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