Innovation, design and usability, business model and potential problem solving were the criteria used by the outstanding jury of the third local edition of the AppCircus global contest to select the ten finalists, from which the best application in Uruguay will be chosen next Tuesday, December 5th.
The winner will be awarded with a trip to the Mobile World Congress, the world's leading congress on mobile innovation and industry, which will be held in February 2018 in Barcelona.
The contest organized by Claro Empresas and Samsung had 38 projects participating in the first stage that covered various areas. Those selected were Sitter Go, Liga Bancomer MX, CityCop, Loog Guitars, Yo Calculo, Casttor, TATETI, ParkingAp, Effiseg and Destapa App.
Sebastián Aguiar, Marketing Manager at Claro; Magdalena Rodríguez, winner of the second edition of AppCircus and Victoria Suárez, member of the board of Girls In Tech and co-founder of Sparkids, were the experts who chose the finalists in this first instance.
In the grand final, which will take place at the Alliance Française, the creators will have to make a presentation of the venture to another jury of experts in entrepreneurship and digital media.
El panel para elegir el ganador estará integrado por Sebastián Aguiar en representación de Claro; Gonzalo Ferrando, gerente general de Samsung Uruguay; Komai Garabelli, ejecutiva de Comunicación del Programa Servicios Globales de Uruguay XXI; Leonardo Vernazza, fundador de Paganza (app ganadora de la primera edición) y Raquel Oberlander, directora general creativa y digital de Notable Publicidad.
Sitter Go, created by Victoria Fariña, is an application to quickly and safely hire a trusted babysitter through the smartphone, while CityCop, by Nadim Curi, helps the safety of the community by alerting about crimes in real time. Meanwhile, Liga Bancomer MX, is the official application of the Mexican soccer league, created by Uruguayan Gonzalo Gallotti, which brings all the results, calendars, schedules and lineups of the matches to the fans.
Loog Guitars, meanwhile, was developed by Rodolfo Kunin and has everything you need to learn to play the guitar, such as video lessons, chords, tuner and songbook, while Casttor, by Juan Arillaga, is a platform to find and manage talents who want to work in audiovisual productions, events or promotions.
On the other hand, ParkingAp, by entrepreneur Fabrizio Tomassini, allows you to find parking in Uruguay and save time searching.
In the gastronomic sector, TATETI, created by Juan Blanco, is presented as an application to book tables in restaurants from your mobile phone, while Destapa App, developed by Santiago Fernández, allows craft beer lovers from Uruguay and the world to share their experiences.
The Yo Calculo application, created by Mathias Lehrer, offers a tax settlement and personal finance management system. Finally, Effiseg, by entrepreneur Ernesto Elenter, allows energy savings in the residential sector. By scanning the UTE bill, the user can make an immediate diagnosis of their energy costs and manage a rate change.
AppCircus Montevideo seeks to promote technological development and give international visibility to local entrepreneurial projects. It is an event produced by Lucero with the promotion of Uruguay XXI and the support of Universidad Católica del Uruguay, Universidad ORT, Universidad de Montevideo, Incubadora Sinergia, Thales Lab, Incubadora Ingenio, Cámara de la Economía Digital del Uruguay (CEDU), Uruguayan Chamber of Information Technology (Cuti), Uruguayan Chamber of Fintech, Da Vinci Foundation, Girls In Tech, Young Entrepreneurs of Cetp-Utu, Intium, National Agency for Research and Innovation (ANII), National Development Agency (ANDE), Endeavor, Genexus, Piso 40 and CPA Innovation.
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