Commerce Mind Talent Accelerator is a high-impact regional initiative that involves more than 100 companies and institutions that are part of its global ecosystem in Latin America, with a direct investment of more than USD 50,000,000. The eCommerce Institute and the main institutions in Latin America that promote digital commerce join forces with its global ecosystem to present this comprehensive project, whose main objective is the training and certification of skills with a focus on developing human capital, allowing thousands of young people in Latin America to turn to study digital-based careers.
This initiative aims, on the one hand, to help retailers and brands develop and professionalise their human resources in order to face the challenges caused by the hyper-acceleration of digital channels in a sustainable and profitable way. On the other hand, it aims to facilitate the rapid integration of people made redundant by the pandemic into the world of digital commerce, thus speeding up their retraining.
The Commerce Mind Talent Accelerator has a practical orientation, aligned with the needs of the The Commerce Mind Talent Accelerator has a practical orientation, aligned with the needs of the labour market and the competencies required to address the challenges of the entire value chain to the end consumer through digital channels and their interaction with the face-to-face channels that have been hyper-powered by the pandemic.
The programme will be carried out together with educational institutions from all over the region that have a recognised high academic level offer coordinated by the Latin American eCommerce Institute eCommerce Institute and its local chapters, which are the main Chambers and Business Associations that promote the digital economy and Internet business in 22 Latin American countries.
"We have the knowledge and experience of our entire network of local chapters, academic institutions, partners, retailers and brands, along with their need to sustain the digital acceleration that 2020 brought. That' s why we are driving that 'force' of the entire digital ecosystem to together make this ambitious but very achievable challenge for 2024 a reality," said Marcos Pueyrredon, President of the eCommerce Institute and Global Executive SVP of VTEX .
According to Guillermo Varela, president of the Chamber of the Digital Economy of Uruguay (CEDU), "Commerce Mind is a unique opportunity for our people to train abroad as well. Uruguay has a good training offer, but by being part of this network we join the effort of all the Chambers and educational institutions in the region".
«La virtualidad nos regala la oportunidad que la gente se forme en habilidades digitales, una condición indispensable para el futuro laboral de los uruguayos. Necesitamos que las empresas apuesten a invertir y acompañar la formación de las personas, porque sin ellas el canal digital puede perder competitividad, erosionando así su productividad y fundamentalmente el empleo, que es uno de los puntos que más queremos fortalecer desde la CEDU», señaló.
>>> Professional development of competence in digital commerce and re-training with fast job placement
Con el objetivo de lograr una convocatoria diversa e inclusiva, se brindarán 5.000 becas por año que cubren el 100% del total del costo del programa dejando solamente el costo de la matrícula a cargo del interesado, a lo que se suma un fondo especial de 500 becas para personas de bajos recursos económicos que incluyen también el costo de las matrículas. Los programas de formación profesional y ejecutiva son 100% online, fueron y serán seleccionados atendiendo las necesidades del mercado por su especial formato “hands-on”, que incluye la participación de las principales empresas del ecosistema.
“Latin America is facing a unique global opportunity. The technology industry, especially digital, is growing exponentially andthat is why Commerce Mind is the answer to what the market needs: talent eager to learn about digital,which not only allows companies and entrepreneurs to face the challenges of business continuity brought by the pandemic with the hyper-acceleration of digital channels, but also the acceleration of the recovery of our economies," added Pueyrredon.
The programme aims to create a new concept of knowledge and skills transfer based on agile methodologies and with a strong practical orientation, so that the participant gains experience through "doing" and applying the best practices of more than 20 years of e-commerce development in Latin America.
In four years, it is estimated that more than 100,000 professionals and young people in Latin America will be trained, for which more than 20,000 scholarships will be awarded, with a direct investment from the ecosystem, in which one of its main sponsors is VTEX. “Empowering minds that accelerate the development of the Digital Ecosystem is the cornerstone and leitmotiv of Commerce Mind. and that is why this project was born with a comprehensive four-year vision", concluded Pueyrredon.
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