The Chamber of the Digital Economy of Uruguay (CEDU), which organises CIBERLUNES, reported that the event registered in its 14th edition more than 385,000 visits to learn about the offers of the participating brands, which represents about 30% more than in November 2020.
The Chamber of the Digital Economy of Uruguay (CEDU), which organises CIBERLUNES, reported that the event registered in its 14th edition more than 385,000 visits to learn about the offers of the participating brands, which represents about 30% more than in November 2020.
The satisfaction survey of CIBERLUNES subscribers showed that 54.3% rated the quality of the offers as "good" or "very good", an improvement on the 53% of last year's online discount days.
65% said they purchased products online and four out of five (83%) had a "good" or "very good" shopping experience.
In terms of payment method, 73% used credit cards online, with 92% scoring "good" or "very good".
On the other hand, 66% chose home delivery and 61% of that percentage had a "good" or "very good" experience in receiving the product.
Among the brands, most of those participating for the first time in the initiative recorded an increase in traffic of more than 200% compared to last year, when they were not present.
Shops that were part of previous editions also mostly recorded increases of between 50% and 70%. In total, users made almost 420,000 visits to the official brand sites.
The universe of users who participated in the call is characterised by being primarily female (70% women and 30% men). In terms of age, the age groups that registered the most visits were 25 to 34 years old and 55 to 64 years old, both with 21%. The 18-24 age group had the lowest number of visits, with 10%.
CIBERLUNES was most popular in the country's capital, with 60% of the traffic, while the remaining 40% was registered in the interior of the country. At the same time, 85% of visits were made from a mobile device and 15% from a PC.
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