TOTVS, through its innovation lab in Silicon Valley, TOTVS Labs, is also acting as an incubator of disruptive technology companies seeking to offer the market, through partnerships, tools that meet the behavioral changes of consumers and companies. The first of these, with DNA Shopper, a Brazilian mobility startup for the retail segment, will offer the sector a complete solution of Beacons, micro-location technology that will revolutionize the consumer experience: TOTVS Locl.
The micro-location sensors in Beacons enable people to interact with the real world through mobile devices such as smartphones and smartwatches, bringing objects to life and transforming them into powerful sources of information for companies in different industry sectors. With this technology, organizations can send a message with advice or information about a product displayed by the customer and even a discount coupon. For this, the user needs to have an application installed on the device that allows this interaction.
TOTVS Labs has been testing Beacons for a year, even evaluating the benefits of the tool's interaction with different mobile devices. DNA Shopper, on the other hand, was looking for an organization with deep knowledge of the segment and credibility, such as TOTVS, to carry out this action. The collaboration between the companies accelerated the development of the tool.
"The speed with which innovations are developed and offered to the market is fundamental to the dynamism of the IT sector. That is why, more and more, companies have established partnerships in search of a common goal: to accelerate the supply of innovative tools," says Mário Almeida, Founder and CEO of DNA Shopper.
"The partnership with DNA Shopper is the first of its kind in the company. Through the innovation lab, we will incubate disruptive technology companies seeking to collaboratively develop solutions that meet new market demands. Over time, the offers will be improved and may be incorporated into the TOTVS portfolio," says Vicente Goetten, Director of TOTVS Labs.
The result of the partnership is a complete Beacons solution for the Retail segment, which includes a micro-localization tool, to be installed on products or in a specific department, a web platform for elaboration, campaign management and an application for mobile devices.
"Beacons will allow companies to develop and manage segmented campaigns aiming for greater engagement. In addition, micro-location technology will establish a new frontier for companies to interact with customers in the physical world by enabling personalized action based on the identification of consumer behavior," says Almeida.
With this technology, companies will have access to an infinite amount of data that today is the privilege of e-commerce. It will be possible to send recommendations and interact with customers in the offline world based on their browsing data, making it possible, for example, to offer a discount coupon to the consumer who saw a certain product in e-commerce and went to the store to try it. Or also present important information to a customer who is next to a product or in a department, according to the strategy adopted by the retailer.
"One of the challenges for the expansion of technology is the need for consumers to determine which companies will be able to access their data and communicate with them. Once this barrier is overcome, companies in the physical world will be able to extract relevant information and provide a unique and unforgettable experience to consumers, who are likely to become regular customers of their brand and products. This is how we are bringing the Internet of Things (IoT) in a practical way to our customers," concludes Goetten.
The Beacons solution developed by TOTVS in partnership with DNA Shopper already has two pilot projects in Brazil. Available for Android, IOS and Apple Watch, the application can be adapted according to the client's needs and, if the retailer already has one, it can be integrated to the other functionalities of the solution through APIs.
About DNA Shopper
DNA Shopperes is a mobile technology startup specialized in solutions for the retail sector. In the market since 2012, the company has among its main clients shopping malls, such as Morumbi Shopping and Pátio Batel, as well as networks of stores such as Mundo Verde. DNA Shopper's mobile platform for Retailers provides the retailer with a relationship, service and sales channel with its brand through smartphone applications. With a focus on constant innovation, DNA Shopper knows that mobile services are a living product and has pioneered the use of IoT technologies such as Beacons and NFC, as well as mobile payment technologies. The main value proposition of DNA Shopper's platform is to be a business intelligence tool for retailers, a complete mobile analytics on consumer habits and preferences, which allows tracking profiles and generating engagement.
About TOTVS
Top provider of business solutions for companies of all sizes, absolute leader in the SMB market, acting, in addition to the back office, also intensively in the "core" / "front office" of these companies with integrated solutions including management software, collaboration and productivity platforms and consulting, being one of the largest ERP Suite providers in the world, leader in Latin America, with more than 50% market share in Brazil. Considered the 22nd most valuable brand in Brazil according to the Brand Analytics ranking. TOTVS is present in 39 countries, including subsidiaries, franchises and development centers. In Brazil, it has 5 subsidiaries, 52 franchises and 9 development centers. Abroad, it has 3 more subsidiaries, 15 franchises and 2 development centers (United States and Mexico).
For more information, go to www.totvs.com.
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