Paying 15% less on Thursdays at a pharmacy, a 2×1 at the movies or an enlarged combo gift at a fast food chain are just some of the options. The amount and variety of discounts that exist in the country is so wide, varied and dynamic that it is difficult to shop well and not overspend. With this concept in mind, the Uruguayan web and mobile application Avivate was born, winner of the award for best app of the year according to the Uruguayan Chamber of Information Technology (CUTI).
Intuitive and simple to use, Avivate allows you to find discounts by store, mall, area or category. At the same time, it has shortcuts that allow you to see the closest discounts, new ones, those that are for the day and those that apply to credit cards, debit cards and benefits that the user uses.
The app sends relevant and personalized information to each of your customers. "The key point is the relevance of the information. It's not that we don't like to receive messages, what we don't like is to receive messages that have nothing to do with what we value. This concerns us and we are very careful not to send you, for example, information that you don't value. In short, Avivate tries to answer all your questions in an easy and intuitive way", said Antonio de los Campos, Strategic Planning Manager at Bantotal, a company that develops banking software and that, together with the consulting and software development company DVelop, created the app, based on Genexus.
The international impact, design quality, development, market acceptance and the fact of having innovative components were the elements valued by CUTI when awarding Avivate, launched in September, as the best mobile and web application developed by the local industry this year.
Growth
With only three months of existence the application has already reached the top of downloads in Uruguay in Playstore(Android) and Appstore(iOS), with an average of 11 thousand new users per month.
"What makes us happy is that Avivate is useful for people. That is the most important thing and what explains the number of users. Our focus is on helping the user," said De los Campos, who added that although the application is only operating in Uruguay, they have plans to expand to other countries in the region.
In addition to usability, another key issue that explains the success of the app is the business model. "It is a product for the customer and a platform for banking and retail. It operates as a product that allows you to locate all the discounts in a simple and quick way to avoid overspending and it is a communication and sales platform that allows organizations to communicate their proposals with discounts in a very segmented way. In this way, everyone benefits," he added.
Within the menu of your website(http://www.avivate.com.uy/) there is a button that says: "Publish discount". In this way, all people or companies that have a product or service to offer with some kind of discount can communicate it through the app, have a prominent presence and even send hyper-segmented messages.
De los Campos also stressed the importance of keeping the application updated. "We are working to integrate other types of discounts, beyond the existing ones, linked to credit cards, businesses and shopping malls. In a few weeks we will be releasing a new version that will allow users to make use of discount coupons in stores," he said.
The company is also working to offer its users exclusive Avivate discounts.
Another benefit of the application is its offline operation, that is to say that after being downloaded it can be used even if the user does not have internet connection.
Who is behind Avivate?
Avivate is a creation of Bantotal and DVelop developed within the framework of the Bantotal Developers Platform.
Bantotal is the leader in the Latin American and Caribbean region in the banking market, with more than 20 million users.
DVelop Software Solutions is a consulting and software development company that seeks to provide its clients with innovative solutions across a wide range of increasingly demanding and ever-changing business processes.
Source: The Observer
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