Uruguay wants to position itself even more among the most influential countries in Latin America with respect to video games and that is why this 6, 7 and 8 December the first edition of the video game forum LevelUY will take place at the Torre de las Telecomunicaciones de Antel.
Co-organised by the Ministry of Industry, Energy and Mining (MIEM), ANTEL and the Global Services Programme of Uruguay XXI, with the support of the Uruguayan Chamber of Video Games (CAVI), this is the first country branding event to be held in Uruguay.
En este marco, Antonio Carámbula, director ejecutivo de Uruguay XXI explicó que Level UY forma parte de una serie de actividades que la plataforma viene impulsando desde hace un tiempo: «Venimos ejecutando un programa de servicios globales con el Banco Intercamericano de Desarrollo (BID). Uno de los sectores que hemos priorizado es justamente el de las Tecnologías de la Información (TICs) y demás, todo lo que tiene que ver con IT. En ese sentido le hemos puesto foco a todo lo que tiene que ver con videojuegos», sostuvo Carámbula.
En ese sentido, afirmó que «en 2013, la Dinatel empezó a convocar cuál era el estado del sector y hoy existe una mesa público privada que integran, la DINATEl, LA ANII, Antel, Dinapyme, Uruguay XXI y también las cámaras empresariales, CUTI y Cámara de Videojuegos».
El registro y conocimiento de la industria logró que un evento internacional tuviera sede en Uruguay: «Se logró traer un evento de afuera, Gamelab, que se hizo acá durante dos años, 2015 y 2016», subrayó el director de Uruguay XXI, pero explicó que tras dos ediciones parecía que faltaba algo más, po reso surgió LevelUY.
«Empezamos a ver que era necesario tener un evento propio», destacó y agregó que «la idea es tener una marca propia que potencie a Uruguay como referente, que de hecho ya lo es, pero tratar de potenciarlo más».
Además, aseguró que el objetivo es «consolidar esta primera edición para desarrolladores de videojuegos de la región latinoamericana» y así atraer a más actores para que las empresas uruguayas generen contactos y se potencien.
«La idea es generar networking e intercambio con lo que venga de afuera, intentar posicionarlo como un evento que se realiza en Uruguay pero un evento regional», destacó.
Level uy.
From this morning at the Torre de las Comunicaciones de Antel, Uruguayan and Latin American videogame developers have what is set to be the first of many events to come in the future.
Uruguay XXI expects the event to be well attended as it will offer excellent work and networking opportunities.
Among the attractions of the event are Game Design Free to Play guests Ricardo Carretero from KING (Candy Crush Saga); User Experience guests Jason Schklar (Microsoft, Big Huge Games, Zynga). Self-publishing and marketing experts Luke Icenhower from Raw Fury Games (ex-EA and Square Enix) and brothers Sam and Seth Coster, who will share their experience producing, publishing and self-substantiating their own video games.
Uruguay will welcome developers from Argentina, Brazil, Chile, Bolivia, Peru and Mexico, as well as representatives and members of their respective associations. Lévan Sardjeveladze, president of the French National Video Game Organization, France's video game development organisation, will provide the event's European contribution.
During LEVELUY, attendees will have the opportunity to attend talks, workshops and business rounds.
In addition, a matchmaking/business area will also be available on 6 and 7 December, where attendees will be able to request business meetings with the various companies that will be present at the event.
Three days to attend workshops and roundtables
Tomorrow, Wednesday, from 10:30 a.m., the business area will take place in the Telecommunications Tower. From 13:00 hours, the workshops will be held in groups of three at the same time and will continue until 16:30 hours.
From 7 p.m. onwards, two talks will be given and from 9 p.m. onwards, the opening party will take place.
Thursday 7 will be the day of the round tables and talks, with 11 in total to be held between 9.15am and 6.30pm. The day will close with an award ceremony organised by Dinatel.
On Friday 8th there will be an afternoon workshop, which will take place between 15:00 and 17:30.
The event will close with a closing party at A+ Escuela de Artes Visuales from 21:00.
IN BRIEF
Objective. It seeks to position itself as a benchmark country
The objective of creating a country brand event at the video game level and oriented to the region is to improve Uruguay's positioning in Latin America as a reference in the field.
Candy Crush. Designer conducts a workshop
Spaniard Ricardo Carretero, one of the designers working for King, the company that owns Candy Crush, will be giving a talk and workshop on premium and free to play game design.
Experts. From all over the world
Jason Schklar (Microsoft, Big Huge Games, Zynga). Luke Icenhower from Raw Fury Games (ex-EA and Square Enix) or the brothers Sam and Seth Coster will be present at the event sharing their experience.
Source: El País
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