We invite you to take a closer look at the growing B2B buyer-seller divide in this ComputerWorld Spain article, written by the Director of Lighthouse Consulting Services: The Growing B2B Buyer-Seller Divide
As B2B buyers are changing faster than sellers, the reinvention of the B2B sales force cannot be postponed!
B2B buyers expect personalization, transparency and immediate satisfaction as in the B2C consumer world. Meanwhile, sales areas have been slow to change because of short-term revenue risk.
Tiempo de lectura: < 1 minuto
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