The workshop was led by Antonio Todino (leader of Fenicio's Conversion Centre) and Aghop Bogosián (leader of Fenicio's Consultancy area), and was attended by representatives of more than 35 brands from the region.
Some of the points covered included how to analyse and understand user behaviour; what the bounce rate is and what it can be a response to; understanding where traffic is coming from and how to measure the performance of product cards and banners, among other points.
This initiative was a first approach to one of the most popular and widely used tools in eCommerce to understand the performance of online sales channels, and will have future editions during the second part of the year.
Fenicio Training is a training cycle in eCommerce and online marketing, exclusively for customers of the platform (and at no additional cost), which aims to provide tools to improve the management of their online shops.
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