This instance was led by Giuliana Pastorino and Diego Granotich -eCommerce Managers of the company-, who addressed the step by step configuration of advertising campaigns on Facebook and Instagram, according to the commercial objective set.
In addition, the importance of defining audiences and audiences to drive quality traffic to online shops, improve conversion and return on advertising investment was discussed.
In the second part of the workshop, the possibilities of Google Ads as an advertising tool were explored in depth, and a campaign was set up in real time to learn about the process and answer queries.
Other topics covered included how to create conversions on the Google Ads platform, how to assign value to conversions and what we mean by an attribution model.
The workshop -carried out via Zoom-, was attended by representatives of more than 30 Fenicio's client brands in Uruguay and the region.
Fenicio Training is an exclusive and free initiative for companies that use this eCommerce platform, which aims to provide practical tools to make their online sales channels profitable.
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