Discount Days in Uruguay 2018

23/11/18

Are you ready to shop safely? By Sebastian Stranieri, CEO VU

Reading time: 3 minutes

Uruguay, November 2018. Between November 12 and 14, Cyber Monday took place in Uruguay, and due to its success, many companies will be joining the Cyber Monday that takes place worldwide. In this way, Uruguayans will have a new opportunity to find offers and discounts on those products and services they need. But how prepared are consumers to make their purchases safely? On November 26, ecommerce sites in Uruguay will try to encourage online shopping with exclusive offers and promotions, but since not everything is what it looks like and nothing is what it seems, it is advisable to take the necessary precautions when making a purchase.

In recent years, e-commerce in Uruguay has been growing steadily, especially on dates such as Cyber Monday. According to the Chamber of the Digital Economy of Uruguay (CEDU), e-commerce penetration in Uruguay stood at 3.3% in the retail industry last year, a growth of around 25% per year, exceeding the average for the rest of Latin America.

The numbers indicate that more than 1 million Uruguayans have shopped online at some point, especially in events such as Cyber Monday or Cyber Monday. The numbers speak for themselves, in the 2017 edition 434 companies participated, 2.5 million people visited the site and the brands involved sold more than 2 million products and / or services.

Now, are you prepared to make your purchase online? Do you know the basic security measures at the time of making your transaction? An oversight could leave personal data exposed to strangers and make them vulnerable to fraud. That is why Sebastián Stranieri, CEO of VU and cybersecurity specialist, shares some tips to make transactions safely promoting online shopping and the growth of ecommerce in Uruguay.

Buy through official sites or online shops of well-known commercial businesses.
Make your purchase over a secure connection and try to avoid public WiFi networks and open connections in bars or restaurants, for example.
Access the site of interest from a search engine or by typing the URL.
Avoid buying through links that arrive in SMS, social networks, WhatsApp or by mail.
Avoid entering card details twice, in case of payment failures, until we are sure that the card has not been charged.
Recognize that payment processes can take up to a minute; during that time do not give the browser a "refresh".
Avoid giving full card details to strangers.
Be wary of prices that are too low and check the possibility of return, as the existence of this policy is a sign of confidence. Otherwise, it is not advisable to make the purchase.

"During key dates like Cyber Monday in Uruguay, people are concerned about the discounts and let their guard down about security measures," says Stranieri. "However, it is always important to keep these tips in mind so that the euphoria of the offer is not overshadowed later by unexpected charges on the card," explains Stranieri.

"Discount days are positive for the competitiveness of national ecommerce. Companies maintain and update their standards of satisfaction, generate added value to the product or service. That is why for all parties to benefit, it is important to keep in mind these tips to make the user's shopping experience as safe as possible," he concludes.

About VU - http://www.vusecurity.com/

It is a company specializing in the development of cybersecurity software, with a focus on fraud prevention and identity protection. Its mission is to deliver frictionless and secure digital experiences for both citizens and companies. It is the only company in the region aligned to best practices in international authentication, member of FIDO Alliance, OATH and OIC. Founded in 2007, it has offices in Argentina, Chile, Uruguay, Ecuador, Colombia, Costa Rica, Mexico and Peru.